How to Name your Company or Business

A new company, regardless of its business sphere, needs a right, catchy name to attract the clients. This is the rule without exceptions. In most cases, entrepreneurs know how to organize all necessary activities but experience a lot of difficulties in naming, and this is understandable, considering that there billions of possible options.

Just remember the numerous stories about the origin of the most famous brand Apple. Though they are completely different, each of them tells us that Steve Jobs and his colleagues did not try to find the proper, thematic name for their brand and just chose a word that was associated with something meaningful for them, starting from the label of legendary Beatles to the Jobs’ pleasant impression of the farm. Whatever the truth, the resounding success does not need to be described, it speaks for itself. Of course, it cannot be said that the right name is the only one factor that allowed the Apple’s team achieve it, but still, it played a huge role in increasing its popularity.

So everything seems to be pretty simple: you choose the word or two and create a brand. But what if all catchy words are already in use? What if you want to make the name not only short but also sphere-related? Can the long and complicated names be good for business? Careful analysis of existing brands of restaurants, shops, and other businesses allows dividing them into certain categories, each of which has its own features and advantages, and this classification makes naming so much easier.

Of course, each business sphere has its own specific features that should be taken into account by the owners. Here you can find many articles written about different spheres, starting from catering to the area of car repair. Numerous examples of the names of existing businesses are divided into groups that, in turn, are carefully described in order for you to choose the best strategy with no efforts. We tried to avoid large abstract descriptions and focused on information that, as we hope, will really helpful for business owners.


How to Name a Driving School?

How to Name a Driving School?

Every driving school needs a nice catchy name to attract clients. However, such names are mostly neutral, and that makes the choice more complicated. To come up with a unique attention grabbing name, an entrepreneur needs to consider the samples of such brands and the main principles of naming that are described in this article.

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How to Name a Bookstore?

How to Name a Bookstore?

If you are going to open a bookstore, you should try to find the best name for it. It should be attention-grabbing and at the same time thematic. In other words, it should reflect the business concept and at the same time bring the positive emotions and associations with the world of stories, fairy tales, adventures, and deep thoughts.

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